SPORTFIX PROJECT REVIEWS BASED ON BLOCKHAIN

Hallo .. Friends, If you're interested in joining the Sportfix project, it's good to read reviews that can help you get information that might help you in viewing their mission vision during the Sportfix project:
Here's the review !!

What is SportFix?
SportsFix is mobile-centric live streaming platform for sports fans in ASEAN region. Our platform streams popular local, regional and international sports content.

SF presents a revolutionary digital sports content ecosystem based on Blockchain technology; debundling and decentralising sports media rights, enforcing trust and immutable transparency via SF Tokens (SFT) and smart contracts built on the Ethereum network.

SF Media Holdings is already a fast-growing OTT business in Asia, streaming local and international sports events to millions of fans every week and on track to become one of Asia’s most valuable live video streaming platform in the region.

With the ICO, SF will enhance user experience to the OTT platform. Fans will be able to participate and engage with their fellow fans, favourite leagues and clubs while using SFT as a mode of payment throughout the platform.

Eventually, although not covered in this whitepaper, SF plans to issue security tokens at a later date that provide fans a defacto fractional ownership of the content and the economics – fans owning a small piece of “their” team - and dividends are paid in form of SFT. The security of token technology, full transparency of the ledger and the decentralized nature of a token based on the Ethereum blockchain will allow sports fans worldwide to take part in the emergence of a revolutionary ecosystem for sports content.

MARKET OPPORTUNITY

At least 70% of the world’s population enjoy sports in some form – either consuming or participating in sports. Here are some stats around sports:

CENTRALIZED REVENUE DISTRIBUTION SYSTEM

• Rights holders sell rights of ALL clubs/teams in league format

• Centralized media rights system

• Current revenue opportunities of clubs restricted by collective bargaining

• Unfair/ inequality of revenue re-distribution to clubs/ teams

Solution: SF acquires the legal live streaming rights for sports content at the league level, unbundle the content to individual games or smaller highly personalized and contextualized digital content items. SF will then create a new token economy based on actual consumption of sports content that will create 1-1 engagement opportunities with sports clubs/rights holders and fans through the exchanging of SFT.

DISPLACED FANS

• Displaced fans worldwide largely cannot access and watch their favourite teams/ leagues/events due to:

- Location, they are not in close proximity to see live games in the “traditional stadium” or can’t get access to tickets (limited capacity)

- Lack of access to the live TV broadcast

- Inability or unwillingness to pay for expensive content packages

• Financial constraints for (smaller) sports/leagues/clubs to effectively develop a coherent digital strategy to reach those fans

Solution:A sophisticated and transparent data analytics platform in connection with our DS economy will allow us to serve displaced fans by allowing them to request, vote and pledge for our catalogue of international content rights. Our token economy unlocks new opportunities where rights holders (Federations/Leagues/Teams) can tokenize their Live game/event rights and create a Digital Stadium where this ecosystem can flourish between fans and sport. Rights holders can empower and leverage their fan bases as their best marketers through the use of our SFT to connect with their displaced fans. The tokenization of sports content unlocks a new model of content distribution that is decentralized and universally more accessible.

LACK OF DIRECT FAN ENGAGEMENT

• Little to No direct (two-way) communication between content creators and fans (Fan Engagement problem)

• Traditional Broadcasters rely on antiquated viewing measurement systems (Nielsen, Comscore, etc.)

• Increasing restrictions and regulations of traditional/ major distribution platforms in their user data sharing willingness and capabilities.

• Lack of personalization - One-size-fit-all approach by traditional distribution platforms

Solution: By creating a token economy around sports content, fans go from a passive role to an active and engaged role. The SFT wallet allows for each fan to be identified and engaged individually. This creates new

opportunities that never existed in the traditional broadcasting model. Clubs can now individually identify, engage, and reward fans through a number of new interaction opportunities through the use of the SFT. Our extensive data analytics platform (SF Analytics) will deliver highly personalized, contextualized and localized content for the fans to enjoy.

DIGITALSTADIUM FEATURES
The table below illustrates the key features within the digital stadium which is spread across 3 categories: basic, custom and marketplace.

BASIC FEATURES

• Watch – To watch live games and videos on demand

• Voting – Fans can pledge SFT for their desired content

• Pay – Fans can use SFT to purchase game day passes or subscribe as a digital season passholder

• Social Share – Function enables fan to share activities on their social media platforms (e.g.FB, IG, Twitter)

• Earn/ Loyalty – Fans can accumulate individual and community points based on activities (e.g. UGC, social sharing, etc.)

• Wallet – To view balance of tokens

• Leaderboard (Group) – Group leaderboard system enables different fan bases to compete against each other on social media influence (Metrics include upvotes, member acquisition, content generated etc.)

CUSTOM FEATURES

• Message – Enables chat group functionality for each digital stadium

• Badges/Leaderboard – To view badges (e.g. Influencer badge, Commentator badge etc) from individual profiles and individual leaderboard

• Stickers – Add on to chat functionality

• Multistream – Users can view 1 or more games at the same time

• User generated content (UGC) – Allows individual users to generated unique content

• Bandwidth – Reduces bandwidth consumption of user while still maintaining high video quality across OTT delivery networks

• DVR/Time-shift – Allows users to view video that already played (e.g. if you come in 15 mins late to a

match, you can start from the beginning and catch up with live content during halftime break of 15 mins)

• HD – High definition video

• User Generated Commentary – Unique content generated by users

• Cut/Paste – Allows users to cut/paste scenes to support UGC

• Gifting – Ability for users to send gifts (e.g. game day passes, merchandise etc.) to other users

• Prediction – Enables users to predict outcomes of games (e.g. Exact prediction 3 points, Correct result 1 point), and have individual leaderboard

TOKEN ALLOCATION

TOKEN SALES & UTILIZATION

A total of 800,00,000 tokens will be issued, and will be allocated in the following ratios:

• 55% Sold

• 13% Distributed to the SportsFix team

• 9% Distributed to the SportsFix Advisors

• 5% Sports Club Tokens

• 3% Bounty Program

• 15% Retained by SportsFix in a ‘Network Reserve Vault’

TOKEN SALE

The elements presented in the graph above is defined below:

• Content & acquisitions covers the cost of acquiring sports content, producing original content and strategic acquisitions.

• Development costs covers all R&D expenses, including design and development of smart contracts, cryptographic mechanisms, the SportsFix platform, apps and features, SDK, etc.

• Operation costs include streaming and monthly platform costs, as well as the salaries of all SF employees (excluding the technology team).

• Marketing costs will be allocated accordingly to procure both distribution partners (e.g. Mobile Network Operators, Retailers, ISPs, etc.), and sports fans/users for the OTT platform.

• Legal & accounting costs will cover relevant legal, auditing and accounting related expenses.

ROADMAP